ENT 610-Outdoor Ad Reviews

Outdoor advertising is a form of marketing many may not think of. At least, not until driving down an interstate or the local city roads. Can you imagine how boring a drive would be if there was no billboards around? Can you imagine how lost you would be if you didn’t have the landmark of the outdated billboard of that old mill reminding you where to turn? Or even worse, can you imagine driving for two hours and craving Chick-fil-A but not having a billboard with the big cow telling you how many exits until the nearest one? In actuality, outdoor advertising is a very powerful form of marketing. Companies get very creative in using the billboard space to convey their messages. Examples can be seen in the five outdoor ads I have reviewed below.

Outdoor Ad #1- Belt Up : https://digitalsynopsis.com/advertising/creative-billboards-outdoor-ads/

Company: Clement BBDO, Australia

• Ad Description:

In this Ad, the company uses words as well as creativity to get their message across.  The billboard shows a man sitting in the back seat, where an external seatbelt/ slingshot is used to hold him in place. The heading “ The Back Seat’s No Safer. Belt Up.” Ads further context.

• Objectives of the ad campaign:

The Ad is using a combination of humor and seriousness to inform their customers. The Ad seeks to inform customers that they should still wear their seat belts in the back seat of a vehicle. Although they may be towards the back of a vehicle, they can still be catapulted out of the car and hurt.

• Target market of the ad.

The young man in the back of the car seems to be fairly young. Perhaps in his twenties or thirties. It is no secret that teens and young adults tend to be the most careless when driving. However, this message is directed a anyone that is a driver or uses vehicles a s a means of transportations. Even if a viewer does not use vehicular transportation, the message can still be used as a reminder and encourage friends to crack down on others reminding them to wear their seatbelt.

• What action does the ad want the viewer to take?

The Ad wants viewers to think smart and wear their seatbelt while in a vehicle. The seeks to remind viewers that just because they are in the back of a car, doesn’t mean they can’t be hurt, namely projected out of a car.

•  “Value proposition” of the product:

Viewers that value their safety, and the safety of others would be inclined to see the purpose of the message. Individuals that are in a vehicle would be reminded of the dangers in not wearing a seat belt, and more inclined to comply with the message.

Outdoor Ad #2- Colorado State patrol: https://digitalsynopsis.com/advertising/creative-billboards-outdoor-ads/

Company: Amélie Company, Denver Colorado, USA

• Ad Description:

The header and images in the Ad very clearly convey the message. Tailgating, especially behind large trucks is dangerous and can be deadly. Tailgating gives minimal time and space for a driver to adjust and react. As stated in the Ad, it isn’t worth it.

• Objectives of the ad campaign:

This Ad seeks to inform, or even remind, viewers the dangers of tailgating. Drivers tend to be in a hurry while driving. Many times, drivers seek to increase speed in efforts to pass trucks. Tailgating can lead to the results depicted on the billboard, and the ad seeks to prevent this from happening.

• Target market of the ad.

Al drivers are the target of this Ad. There is no specific age range, or type of vehicle. Whether it’s a truck driver, a student driver, or an experienced driver. Tailgating can lead to the same results, regardless of the situation.

• What action does the ad want the viewer to take?

The Ad seeks to show drivers the dangers that are associated with tailgating. Many times, drivers may avoid a tailgating collision by the skin of their teeth. Or, drivers may hear of wrecks associated with texting and driving and forget that tailgating can be just as dangerous. The Ad wants drivers to be aware of the dangers associated with tailgating and encourage them not to be contributing factors to the problem.

•  “Value proposition” of the product:

Drivers that value their safety and the safety of other drivers would be inclined to comply with the Ad. In addition, drivers that tend to tailgate would be inclined to slow down in order to prevent the chance of a collision occurring.

Outdoor Ad #3- Koleston Natural Hair Colors : https://digitalsynopsis.com/advertising/creative-billboards-outdoor-ads/

Company: Leo Burnett, Belrut, Libanon

• Ad Description:

This Ad was one of the most creative Ads I came across. It is an Ad for natural hair coloring products. As such, the Ad was created in a way that the natural sun light and colors of nature are used to provide color. Its quite genius. The location is ideal and does an excellent job in helping the brand create an effective Ad.

• Objectives of the ad campaign:

The Ad seeks to gain viewer attention by uniquely depicting the quality of product being offered. In doing so, the Ad is appreciating the  natural beauty of nature. Simple, yet beautiful and effective this Ad  is sure to catch the attention of those that pass it.

• Target market of the ad.

The Ad uses the imagery of a young woman with long flowy locks. Furthermore, the Ad is promoting a product for natural hair coloring. As such, this intimates that women are the target of the Ad. The last image shows what appears to be an ombre grey color effect. This intimates that  older women could benefit from the product as well.

• What action does the ad want the viewer to take?

The Ad wants viewers to appreciate the natural beauty of nature. Furthermore, the Ad wants viewers that are seeking a natural hair coloring product to be aware of their offerings. The brand wants to inform customers of their products and ultimately give them a try.

•  “Value proposition” of the product:

Viewers that may have had difficulties with hair color products in the past would find this Ad intriguing. As such, they would appreciate the quality of the product intimated in the Ad and try it out.

Outdoor Ad #4- FedEx: ‘Always First’ Truck : https://digitalsynopsis.com/advertising/creative-billboards-outdoor-ads/

Company: Miami Ad School, Hamburg, Germany

• Ad Description:

This Ad is of a FedEx package delivery truck in route to delivering a package. On the FedEx t ruck, there is what appears to be a DHL delivery truck that is lagging behind. The FedEx slogan “ Always First” further explains the message.

• Objectives of the ad campaign:

The Ad seeks to notify customers that FedEx is the better choice for package delivery. Viewers that have already used the FedEx services may already be familiar with their performance. The Ad seeks to inform viewers that use DHL, or non-FedEx services that the company is always first and does a better job. The ad uses a somewhat humorous method by painting the truck of a competitor on the side to convey the message.

• Target market of the ad.

The Ad targets viewers that need delivery services or knows someone that may be. Especially those that would like things delivered in a timely fashion.

• What action does the ad want the viewer to take?

The Ad wants viewers to get a clear understanding that FedEx is always first. With this understanding, the hope is that more customers will use (or continue to use) FedEx as their preferred choice of delivery service.

•  “Value proposition” of the product:

Viewers that would like items delivered in a timely fashion would be inclined to use FedEx services. If a viewer has not used them previously, they may be more inclined to do so or further inquire of services after seeing the ad.

Outdoor Ad #5- Glide Dental Floss https://digitalsynopsis.com/advertising/creative-billboards-outdoor-ads/

Company: Saatchi & Saatchi, New York

• Ad Description:

It is well known that the Alley ways of New York and many cities are narrow in nature. In this marketing campaign, is showing how well their product performs. The marketing campaign intimates that their floss can get into even the tightest area between teeth. Even around a large pig that is tightly fitted into the alley between two building.

• Objectives of the ad campaign:

The ad uses humor to catches the attention of customers. As seen in the first image on the top, many viewers couldn’t help but stop in their tracks to take a look at the giant pink pig. A giant pic may seem odd at first glance, but once viewers see the Glide Floss around the pig’s neck things become clearer.

• Target market of the ad.

The ad targets virtually anyone with teeth. Viewers that may need to floss could benefit from the product being advertised. I am sure dentists and clean teeth fanatics would greatly appreciate this particular marketing campaign!

• What action does the ad want the viewer to take?

The Ad want to provide information on how reliable the Glide Floss is. Due to the nature of the Ad, I would venture to believe they would be satisfied with viewers simply taking notice of the campaign. Although there may not be a boost of sales resulting from the ad, viewers will be sure to remember the company behind an Ad of a giant pig between two buildings in New York.

•  “Value proposition” of the product:

Viewers that are avid teeth flossers are sure to value the Ad and the product. Dentists are sure to value these components just as much. Even if a viewer has never flossed, they may be inclined to try the product after seeing the outstanding quality conveyed in this Ad.