Last week I performed a SWOT analysis on my venture, House of Muze Designs. In this posting I have conducted a PEST analysis. The concept of the PEST analysis is to look at external factors which influence the business.
The focus of a PEST analysis is to show which external factors are influencing the business. There is often confusion between a SWOT analysis which looks at internal factors influencing the business. The factors reviewed in a PEST analysis are: Political, Economic, Social, and Technological. It is imperative as both a leader and an entrepreneur to evaluate as many factors of one’s business as possible. Check out my PEST analysis below!
Art is Life's Paintbrush 
Shayna,
Excellent presentation for your PEST analysis! You provided a great structure that clearly defined each aspect. With the technological factors, I did not think about the rate of cybercrime which is increasing with technology. The social factors seem to be the most influential with all companies.
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