“Treat others the way you wish to be treated” is a golden rule. This notion still applies within the context of entrepreneurship. It is essential to create great products and services that meet the needs of customers. However, it goes beyond just creating a product or services. Customers want to feel like not only their money matters, but that they matter as well. Similar to examples highlighted in the reading, I can remember a few times where I have received special cards from companies. Even if it’s not a card, I still appreciate special discounts or even the free birthday gifts I receive from brands like Ulta and Sephora! Although they are small gestures and are expected the same time every year, they still make me feel appreciated as a customer. I want to make sure that I reciprocate this sentiment and recreate this feeling with the products I will offer my future customers.
I want to be a great entrepreneur and not only provide service to my customers but assist other entrepreneurs as well. Individually, entrepreneurs have their own customer base and strengths that they possess. In such, there are always opportunities to partner with one another, teach, and even help one another. In doing so both parties can benefit by learning and growing from the experience. This growth will not only be from an entrepreneurial stand point, but from a deeper and more personal level as well.
Moments like these discussed above help depict a well-rounded entrepreneur. Actions should always speak louder than words. Both can be useful in perception management. As pointed out in the reading, “Perception management is about getting people to see you and what you do in a positive light” (Schussler & Karlins, 2010). It is useful for an entrepreneur in creating an ideal image that translates well to their customers.
Marketing and press are useful tools in relaying this perception to customers. Having internal marketing teams is always beneficial to a business. However, media press can be helpful in reaching larger groups of people. It is a well established and trusted platform that can essentially make or break a business. It is important to foster great relationships with this resource, just as it is with customers. Entrepreneurs are sure to benefit from knowing the right people and having media connections within their network.
Reference:
Schussler, S., & Karlins, M. (2010). It’s a jungle in there: inspiring lessons, hard-won insights, and other acts of entrepreneurial daring. New York: Sterling.
Art is Life's Paintbrush 