As stated in Duct Tape Marketing, “…a talking logo ( or elevator pitch) is a tool that allows your firm to communicate verbally the single greatest benefit of doing business with your firm” ( Jantsch, 2011). It is important that an elevator pitch briefly highlights key unique components of distinction of your firm. Key components include, but are not limited to: the service offered, a frustration and or need of potential clients, and ways the service offered can help render a solution. If you’ve had an opportunity to visit blog, you may have an idea of the key components of my venture. If you have not read my blog, welcome! I also encourage you to check previous posts to see additional components used to bring a venture, my venture, into fruition. At the first link below is my elevator pitch covering the previously mentioned components. I have also provided a link to my extended pitch providing more specificity and details. Enjoy!
An extended pitch provides further details and insight than a brief elevator pitch. The elaboration is typically used to respond to interest expressed by a potential client or even supporter who wants to learn more about ones company and services. Below is the link to my extended pitch:
Extended Pitch: https://screencast-o-matic.com/watch/cqiunuOB8M
Jantsch, J. (2011). Duct tape marketing: The worlds most practical small business marketing guide. Nashville: Nelson Business.