Ideal Client- ENT 645

It is important to have an idea of the services you want to offer, but even more so who the services will affect. The customers, or in this case clients are an important ingredient to any business. As you can see from the content on my blog, I am a lover of the arts. I want to use the arts as the avenue to help my potential clients. In doing research for my ENT 645 ideal client assignment, I recognized that there are a variety of clients that could benefit from the services I would like to offer. After all, art is universal, and everyone can do it! As Elizabeth Wilson wrote in her article Know Your Target Market: “Smart marketers know there are many subsets of every group targeted; not every message will work on every person.” (Wilson, 2009). I decided to narrow it down to the two segments of adults and at-risk youth. Considering I have more experience working with at -risk youth, I will be focusing more on this group. Many schools are cutting the budget for art funding. Furthermore, local community organizations offering art classes are often flooded with kids and cannot always provide each child with the attention they need. It is for these reasons, among others, that I feel as though my services could be of use. I have analyzed my potential clients, reviewed data, and more in the link below.

Link: https://screencast-o-matic.com/watch/cqiIrpOqlI

Reference:

Wilson, Elizabeth. “Know Your Target Market.” Entrepreneur, 19 June 2009, www.entrepreneur.com/article/202334. Accessed 13 Jul. 2019.